Wenzhou Yuanda―A Dark Horse to the World
| Post:Jul 02,2007
Visited:798 |
13 years ago, Wenzhou Yuanda Standard Components Mfg. Co., Ltd. was quietly founded in Wenzhou, a beach city in China. At that time, its registered capital was only 1.5 million yuan. Today, with its reasonable product structure, complete product lines, and excellent product quality, Wenzhou Yuanda is well-known at home and abroad, turning into a dark horse in fastener industry. In recent years, Wenzhou Yuanda has a prosperous annual turnover of 100 million yuan. What we see behind its success is that¡ª
Strong Technology Enables It to Take Root in Overseas Markets
For 13 years, Wenzhou Yuanda has kept innovation and brand building. "Wenzhou Yuanda never relies on price war to enter or occupy markets. Since its foundation, we have fulfilled a large number of technical innovations and technical achievements." Mr. Chen, Manager of Wenzhou Yuanda, said. In 1995, Wenzhou Yuanda developed DIN985 nylon lock nuts; in 2000, it launched blind nuts; in recent years, it introduced advanced equipment from Taiwan and set out to produce M5 to M12 rivet nuts. This type of products has very outstanding advantages. They can save unnecessary materials and access hard-to-reach conditions. They are high efficient and easy to use.
Wenzhou Yuanda's complete R&D mechanism provides capital supports for enterprise innovation. Each year, Yuanda inputs 10% of its sales into new products development and technical innovation. The absorption of knowledgeable and professional technicians also strongly stimulates the enterprise. State-of-art equipment creates good conditions for enterprise technical innovation.
Visions and Breakthroughs
Wenzhou Yuanda never satisfies with its current state. It has been always looking for the chances for development, realizing breakthroughs step by step. For 12 years, Wenzhou Yuanda has experienced 3 breakthroughs:
1. Before, Yuanda only focused the domestic market. From 1994 to 1998, it gradually shifted to both export and domestic markets. As a result, its sales markets expanded.
2. From 1998 to 2005, Yuanda improved its product technical contents by shifting from scale to technology.
3. In 2006, Yuanda moved to a new factory in Wenzhou Economic Development Zone. The factory is a good platform for Yuanda's further inputs in terms of equipment and technology.
Regarding brand promotion, Wenzhou Yuanda is constantly looking for breakthroughs as well. In 2006, Wenzhou Yuanda began to advertise at www.chinaFastener.biz and www.chinaFastener.info. After that, it promoted its brand in international magazines, such as American Fastener Journal and Fastener & Fixing Europe Magazine. Mr. Chen said, "We should see the long-term returns, look for breakthroughs and have a global outlook." From internet to magazine, from domestic sales to export, Wenzhou Yuanda is making breakthroughs in brand promotion. And every breakthrough shortens the distance from Wenzhou Yuanda to international brand.
In conclusion, "left hand for innovation, right hand for breakthrough" is this dark horse's key to wealth. |
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